Media

The media industry has been fundamentally transformed by digitization. Traditional print media and linear radio and TV companies must adapt to digital transformation to keep pace with changing consumer habits. Moving to digital platforms, developing online content, and building digital business models are critical to staying relevant.

The availability of free content online has impacted traditional media industry revenue streams such as advertising and subscriptions. One challenge is to develop effective content monetization strategies, whether through premium content, paywalls, content marketing or partnerships with other companies.

The usage behavior of media consumers has changed significantly. People are increasingly using digital platforms to access news, entertainment and other content. One challenge is to understand the needs and preferences of the target audience and provide relevant content that is accessible on multiple channels and devices.

Large technology companies such as Google, Facebook, Netflix and Amazon have gained a strong presence in the media industry, offering their own content and platforms. The challenge is to compete with these competitors while playing to their own strengths, such as quality journalism or high-quality productions.

With the increasing spread of information via social media and the proliferation of fake news, media companies face the challenge of maintaining their credibility and promoting quality journalism. 

These specific challenges require media companies to adapt to digital technologies, invest in digital platforms and content, have a strong customer focus, develop innovation strategies, and collaborate with new players. This requires specific project management skills, which our AIM interim managers and project managers possess.